AMO Show Space for MIU MIU FW17.18 (7 pics)




AMO , the research, branding and publication studio of the architectural practice OMA , did the Show Space design for MIU MIU’s   Fall Winter 2017.18 runway show in August Perret’s Palais d’Iena in Paris. For the Fall/Winter 2017 Miu Miu fashion show, AMO wraps the main architectural elements of August Perret’s Palais d’Iena in Paris in purple eco-fur as an antidote to the otherwise rigorous architecture. The show begins with an ironic reinterpretation of the monumental staircase in the ‘salle hypostyle’ whose details, from handrail to columns and stairs, are accentuated by an elegant layer of eco-fur. A series of soft benches are arranged along the perimeter freeing the central nave whilst generating a new sense of solemnity. The show unfolds between the rough concrete and the fuzzy additions while the proportions of the room are augmented by the insertion of a sequence of mirrors. The design of The Soft Enfilade challenges a spatial organization that subverts the everyday hierarchy of the Palais.  – from AMO See more after the jump:

AMO Show Space for MIU MIU FW17.18

AMO Show Space for MIU MIU FW17.18

AMO Show Space for MIU MIU FW17.18

AMO Show Space for MIU MIU FW17.18

AMO Show Space for MIU MIU FW17.18

AMO Show Space for MIU MIU FW17.18

Images courtesy of Miu Miu Related Post Belgrade Design Week 2009. Construction has Begun on a Publi

Images courtesy of Miu Miu Related Post Belgrade Design Week 2009. Construction has Begun on a Public Library in Caen… Coach Shop by OMA IDS09 Sneak Peek Video Essence Financial Building in Shenzhen by OMA The Interlace by OMA




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