Calvin Klein Showroom by Juan Carlos Baumgartner (10 pics)




Take a quick tour of the Calvin Klein Showroom in Mexico City, designed by Juan Carlos Baumgartner, director of Space Mexico.  The Showroom is in the building Capital Reforma.It is on one floor, divided into two main areas: 612m2 for the ‘Showroom’ and 178m2 used for a ‘Concept Store’. The space, of great height, has abundant natural light.

Calvin Klein Showroom by Juan Carlos Baumgartner

The architectural plan consists of a small reception area, 4 private showrooms with individual entra

The architectural plan consists of a small reception area, 4 private showrooms with individual entrances, service areas, such as bathrooms and a small kitchen, and a bar area.

Calvin Klein Showroom by Juan Carlos Baumgartner

The concept from which this project emerges is that of having ‘a box inside another box.’ The first

The concept from which this project emerges is that of having ‘a box inside another box.’ The first box is the space in itself and the second box, the volume that encloses the different ‘showrooms.’ The most characteristic element of the space is the structure of steel and frosted glass sills that form the interior box.

Calvin Klein Showroom by Juan Carlos Baumgartner

Calvin Klein Showroom by Juan Carlos Baumgartner

The materiality is inspired in the new concept of Calvin Klein houses. The use of natural materials,

The materiality is inspired in the new concept of Calvin Klein houses. The use of natural materials, neutral colors and straight lines is very evident. The rustic details, such as the wooden bench in the reception, give it a touch that goes with the image of the brand. With the use of these materials and the lighting design, we are able to create a warm and simple environment, very easy to step into with the change of each season.

Calvin Klein Showroom by Juan Carlos Baumgartner

Calvin Klein Showroom by Juan Carlos Baumgartner

Interior Design: SpAce Juan Carlos Baumgartner Gabriel Tellez Jimena Murillo Associates: Humberto So

Interior Design: SpAce Juan Carlos Baumgartner Gabriel Tellez Jimena Murillo Associates: Humberto Soto Luis Monroy Angel Trujillo Location: Capital Reforma Building Paseo de la Reforma Mexico City Contractor: GIA Lighting design: LUA Project Management: JLL Construction period: November 2014 – March 2015 Area: 612 m2 + 178m2




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