H&M's ARKET Unveils Its First Campaign (12 pics)




H&M’s  new brand, Arket unveiled its first campaign 3 weeks before flagship store opening. The range includes men’s, women’s and children’s ready-to-wear and accessories collections and a homeware department. Campaign is shot by photographer  Zoe Ghertner  and styled by  Jodie Barnes. ARKET means ‘sheet of paper’ in Swedish. It both relates to our origin in the Nordic tradition of functional, long-lasting design and symbolises the blank sheet, the sense of optimism and possibility we felt creating this new brand.  -Ulrika Bernhardtz, Creative Director Arket’s first flagship store will open in London on Friday August 25th. See more after the jump:

H&M's ARKET Unveils Its First Campaign

H&M's ARKET Unveils Its First Campaign

H&M's ARKET Unveils Its First Campaign

H&M's ARKET Unveils Its First Campaign

H&M's ARKET Unveils Its First Campaign

H&M's ARKET Unveils Its First Campaign

H&M's ARKET Unveils Its First Campaign

H&M's ARKET Unveils Its First Campaign

H&M's ARKET Unveils Its First Campaign

H&M's ARKET Unveils Its First Campaign

H&M's ARKET Unveils Its First Campaign

Images courtesy of Arket

Images courtesy of Arket




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