Ray-Ban Spring Summer 2018 photographed by Steven Klein (4 pics)




Fashion photographer Steven Klein captured Ray-Ban ‘s Spring Summer 2018 advertising campaign. The collection features four models, three sun options – the marshal, wayfarer blaze and aviator evolve, and one optical option — the hexagonal.

ad campaigns menswear SS18 Womenswear

” The theme of the new campaign is freedom and ability to let go. We live in turbulent times and for many people it evokes feeling of a journey. The campaign shows that no matter what hardships come your way, you can still keep your identity, continue your own journey, and immerse yourself in optimism, creativity, love… Who does not aspire to be free? ” – Steven Klein

Ray-Ban Spring Summer 2018 photographed by Steven Klein

Ray-Ban Spring Summer 2018 photographed by Steven Klein

ad campaigns menswear SS18 Womenswear

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