A Refreshing Blue and White McDonald’s Rebranding (7 pics)




Based in Jerusalem, designer Yael Weiser imagined a brand new identity and branding for the McDonald’s Amsterdam. In contrast with the vivid but iconic red and yellow, she thought about soft white and blue for the different packaging. She also made playful illustrations and animated GIF to represent well the capitale.

A Refreshing Blue and White McDonald's Rebranding

A Refreshing Blue and White McDonald's Rebranding

A Refreshing Blue and White McDonald's Rebranding

A Refreshing Blue and White McDonald's Rebranding

A Refreshing Blue and White McDonald's Rebranding

A Refreshing Blue and White McDonald's Rebranding

A Refreshing Blue and White McDonald's Rebranding




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