New Calvin Klein Campaign Featuring Celebrities (12 pics)




For its latest campaign Spring 2016, brand Calvin Klein didn’t need to call a creative agency : they simply asked a few friends on the web to lead a digital campaign, through their account Instagram . A few celebrities and artists showed themselves wearing Calvin Klein under wears or outfits. I _____ in #MyCalvins was the campaign’s baseline to post on pictures captured by Tyrone Lebon. Each celebrity (among we can count Justin Bieber, Kendrick Lamar, Fetty Wap, Joey Bada$$, Abbey Lee, Sung Ji, FKA twigs and Kendall Jenner) must fill the blank and define the CK house with words like “dream”, “excel”, “glow” and “reflect”.

New Calvin Klein Campaign Featuring Celebrities

New Calvin Klein Campaign Featuring Celebrities

New Calvin Klein Campaign Featuring Celebrities

New Calvin Klein Campaign Featuring Celebrities

New Calvin Klein Campaign Featuring Celebrities

New Calvin Klein Campaign Featuring Celebrities

New Calvin Klein Campaign Featuring Celebrities

New Calvin Klein Campaign Featuring Celebrities

New Calvin Klein Campaign Featuring Celebrities

New Calvin Klein Campaign Featuring Celebrities

New Calvin Klein Campaign Featuring Celebrities

New Calvin Klein Campaign Featuring Celebrities




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