Volvo Life Paint Campaign (5 pics)




Focus on the latest promotional campaign of Volvo made in collaboration with the London agency Grey. Entitled Volvo Life Paint, the campaign highlights that 19,000 accidents occur each year in Britain and in which a bicycle is involved. The brand therefore proposing a transparent spray paint which, when applied to clothing, reacts to light in the night. This would allow cyclists to be better view by motorists and reduce the number of accidents.

Volvo Life Paint Campaign

Volvo Life Paint Campaign

Volvo Life Paint Campaign

Volvo Life Paint Campaign

Volvo Life Paint Campaign




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