Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops (19 pics)




Fashion photographer Tom Hoops at Tonic Reps captured G.H. Bass ‘ Fall Winter 2018 too-cool-for-school footwear advertising campaign featuring models Antonio Russo, Andrea Zelletta, and Claudia Gould. In charge of creative direction was Russell Weaver at The Full Service , with styling from Alice Burnfield, and beauty by hair stylist Rhea Le Riche, and makeup artist Rhea Le Riche.

ad campaigns FW18 menswear shoes Womenswear

” It was fantastic to work with such a cool brand. They’re a truly classic piece of fashion, and with this in mind we decided to go super simple with the narrative. We didn’t want to overcomplicate it, we wanted to let the shoes and the cast do the talking. ” – Russell Weaver, Creative Director of The Full Service

” With the cool swag of the mod at its core, the new collaboration between The Full Service, Tom Hoops and GH Bass puts the spotlight on the some iconic shoes and a fresh take on the 60s aesthetic. “

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

Too Cool for School: G.H. Bass Fall Winter 2018 by Tom Hoops

ad campaigns FW18 menswear shoes Womenswear

Agency: The Full Service Creative Director: Russell Weaver Creative: Julia Salotti Production Company: Rankin – rankin.co.uk Photographer: Tom Hoops Director: Jasper Cable- Alexander Executive Producer: Katherine Pitman Producer: Joshua Parsons 1st AD: John Robinson Photo Assistant: Kevin Baker Camera Assistant: Will Stuetz Stylist: Alice Burnfield Makeup Artist: Rhea Le Riche Hair Stylist: Sharmaine Cox Post Producer: Andrew Patrick Models: Antonio Russo at Premier, Andrea Zelletta at Nevs, Claudia Gould at Storm




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